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3. St. Louis Rams

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During a 74-second span of their Aug. 15 preseason game against the Cowboys, the Rams showed just how bad—and how good—their passing attack can be. With 1:22 left in the first half, second-year quarterback Tony Banks threw a ball right into the hands of Dallas cornerback Kevin Mathis, who returned it 27 yards for a touchdown. On St. Louis's ensuing possession, Banks drove his team 74 yards in seven plays, capping the march with a 33-yard rainbow pass to second-year wideout Eddie Kennison, who caught the ball without breaking stride and streaked into the end zone with eight seconds on the clock.

The Rams eventually lost 34-31 but not before providing a glimpse of what could be one of the league's most exciting passing games in 1997. Kennison, who won the NFL's Fastest Man contest this summer by covering 60 yards in 6.1 seconds, finished that game with three catches for 78 yards and two touchdowns—to the delight of numerous family members, many of whom had driven to the game at Texas Stadium from his hometown of Lake Charles, La. "It always takes a quarterback and a receiver one game like this to break through the wall," new St. Louis offensive coordinator Jerry Rhome said afterward. "I think we might just be seeing the start of something really big."

The 18th pick in the '96 draft, Kennison isn't even the best wideout on the team. That honor belongs to Isaac Bruce, who last season had 84 receptions for an NFL-high 1,338 yards and was the only Ram to go to the Pro Bowl. He has 224 career receptions, the most by a player after three years in the league. Bruce was nursing a sore hamstring and didn't make the trip to Texas. "I'm sure Isaac was happy to see this game," says Banks. "I know he's looking for me to get better so that he can put up even better stats."

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Despite coughing up an NFL-record 21 fumbles and being sacked 48 times in '96, Banks threw for 2,544 yards and 15 touchdowns. He'll get more protection up front from 334-pound left tackle Orlando Pace, the No. 1 pick in the April draft. St. Louis thought so highly of Pace that it traded the Jets four draft choices to move up five spots and get him. Pace didn't think too highly of the Rams' contract offer and held out until Aug. 16, at which point he signed a seven-year, $29.4 million deal and immediately became the highest-paid scout-team player in NFL history. His penance served in one week, Pace began his advance toward a starting job—which won't take long, considering that the line was arguably the club's weakest area a year ago.

Who would have thought that a new coaching staff headed by 60-year-old Dick Vermeil, and with six assistants 55 or older, could put its fate largely in the hands of three 24-year-olds (Banks, Bruce and Kennison) and a 21-year-old (Pace)? During their free time this summer Bruce and Kennison could often be found at Banks's St. Louis house, where discussions usually centered on the '97 season. "We talked about what we wanted to accomplish, about putting together the kind of passing package that strikes fear in defensive coordinators," says Kennison, who last year set team rookie records for receptions (54) and yards (924) while leading the Rams with 11 touchdowns.

After the Cowboys game Banks said, "Tonight was exciting because I think we saw what could happen in every game."

We'll assume he was talking about the touchdown pass to Kennison and not the interception.—David Fleming


SCHEDULE SKINNY

In the first seven weeks of the season, St. Louis travels to Denver and Oakland and twice faces San Francisco, which has won the last 13 meetings between the two teams. Even though they are tied with the Jets for the most losses in this decade and have finished no better than 7-9 during that span, the Rams believe they're a playoff-caliber team. By mid-October, we should have a good idea whether they're right.

STRENGTH OF SCHEDULE

NFL rank: 9 (tied)
Opponents' 1996 winning percentage: .512
Games against playoff teams: 6

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